DiscoverThirsty Thursdays @3PM EST🚀 From Merch to Market: How Debbie Wildrick Built Fiji, Vitamin Water & a $4B 7‑Eleven Beverage Empire! 💧👩‍💼
🚀 From Merch to Market: How Debbie Wildrick Built Fiji, Vitamin Water & a $4B 7‑Eleven Beverage Empire! 💧👩‍💼

🚀 From Merch to Market: How Debbie Wildrick Built Fiji, Vitamin Water & a $4B 7‑Eleven Beverage Empire! 💧👩‍💼

Update: 2025-09-23
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📢I talk🎙️with Debbie Wildrick, Founder of Debbie Wildrick👏🍷 🎇 🎉 ✨ 👏 🥂  😁 

Watch the Premiere Here @ 3PM EST May 22!


In this Thirsty Thursdays episode, host Jessie Ott sits down with the legendary Debbie Wildrick—Founder of Debbie Wildrick Consulting and the “Queen of Beverages.” 🌟

Debbie takes us through her incredible journey from merchandising grocery aisles in Texas to leading the $4B beverage business at 7-Eleven, helping launch iconic brands like Vitamin Water, Honest Tea, and Fiji. 💧🔥

We discuss:

  • How to scale brands in the modern retail world 🏪
  • The startup hustle: launching FRS with Lance Armstrong 🚴‍♂️
  • Her “10 Pillars of a Successful Company” program for founders 📈
  • The power of mentorship and sponsorship 🙌
  • Why today’s brands need differentiation and distribution to win 💡

If you’re in the CPG, food & bev, or startup world—this one’s a must-listen. 🎙️

🖱️ Connect with Debbie: https://www.debbiewildrick.com
📄 Download her free resource on market opportunity: https://free.debbiewildrick.com

👇 Drop your questions in the comments & don't forget to subscribe for more Thirsty Thursdays!

📢 Hashtags:
#BeverageIndustry #StartupLife #WomenInBusiness #ConsumerGoods #BrandBuilding #RetailStrategy #CPGFounders #ThirstyThursdaysPodcast #DebbieWildrick #MentorshipMatters

🔑 Tags:
Debbie Wildrick, Jessie Ott, Thirsty Thursdays, Beverage Consultant, 7-Eleven Executive, CPG Strategy, Functional Beverages, Fiji Water, Vitamin Water, Honest Tea, Startup Growth, FRS, Mentorship, Women in Beverage, Brand Launch

NOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter!

Host Jessie Ott's Profile on LinkedIn





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🚀 From Merch to Market: How Debbie Wildrick Built Fiji, Vitamin Water & a $4B 7‑Eleven Beverage Empire! 💧👩‍💼

🚀 From Merch to Market: How Debbie Wildrick Built Fiji, Vitamin Water & a $4B 7‑Eleven Beverage Empire! 💧👩‍💼